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 In view of the fact, that health as a priority is
never reflected
in the community practices, which are basically a reflection of
the social opinions, behaviour change communication (BCC)
remains a crucial component of CINI’s intervention
strategies. In the course of its implementation process
CINI has gained experience not only in participatory
communication with community but also in different media to
integrate implementation with mass mobilization and advocacy.
With the growth of the
institution and the corresponding process of decentralization,
the need of integrated communication efforts was increasingly
felt. To address that the Resource Centre has been
formalized to act as a specialized communication cell.
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Library is a crucial
component of the resource center. The central library is based
at CCRC supporting other libraries within CINI. The major
services include sharing of resource materials,
which include journals,
magazines, newsletters, articles, press releases, communication
materials etc. on a wide range
of issues including reproductive heath, nutrition, training,
communication, MIS, documentation, gender, education, child and
adolescent health, management, evaluation, funding, as well as
disaster management.
A
library software package, is been used for upgrading the library
with electronically available information regarding the resource
materials. Updation of the audio and videocassettes into CDs
have been undertaken to make them available as resource
materials.
Moreover
all the documents related to CINI programmes such as proposals,
strategy papers, reports of major events like training,
workshop, orientation, meet, information of major forthcoming
events etc are getting collated in the information base of the
library for future reference use.
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Srijon in Bengali implies creation. This creative
cell specialises in conceptualising, developing and production
of communication materials with special focus on the needs
arising from the Life Cycle Approach intervention at different
levels. Apart from the production related to programme needs the
cell is also responsible for standard institutional publications
like annual reports of CINI and CCRC, RRC newsletter, etc.
As the clearinghouse this section is also
responsible for marketing of the resource materials. Presently
the section has collected and collated all the resource
materials developed by different divisions, units of CINI and
CCRC and has organised them for display and effective sharing.
One visiting the resource centre will also get to explore the
external resources in health, nutrition, education, gender,
HIV/AIDS and other issues related to LCA. The resource centre is
also the repository of resource materials generated from the
Regional Resource Centre network.
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 Communication
for Health India Network (CHIN)
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 The
resource centre is part of the CHIN (Communication for Health
India Network), a network of advocacy/health organisations
aiming to strengthen the voices of the vulnerable groups in
India especially in terms, of poverty and health issues by
developing innovative communication approaches. The key members
include Centre for Health Education Training and Nutrition
Awareness, (CHETNA) from Gujarat, Christian Medical Association
of India (CMAI) from Delhi, Rural Unit for Health and Social
affairs (RUHSA) from Tamilnadu, CINI and Healthlink Worldwide,
London.
CHIN: info@chinindia.org
Website: www.chinindia.org
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Details
of Resource Center
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CINI Chetana Resource Centre
Village and Post: Amgachi, South 24 Parganas, Kolkata - 700104
Phone: +91 (033) 497 8240/ 8354 (Ext:
26/27)
Email: crc@cinindia.org
Website: www.cini-india.org |
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